I’m Jayden Tatum, a Howard University graduate with a B.A. in Media, Journalism, and Film, graduating Magna Cum Laude. I create visual stories across sports, entertainment, employer branding, and branded content.

My experience at ESPN and Warner Bros. Discovery has taught me how to combine strong creative instincts with business objectives. At ESPN, I produce and edit timely social content around breaking news, live sports, and cultural moments. At Warner Bros. Discovery, I developed employee-focused video content and used audience insights to improve five-second retention by 55%.

Outside of my professional roles, I built @OfficialSprish into a community of more than 1.5 million followers by producing original short-form content. Through more than 1,500 videos, I have managed the full creative process from concept development, scripting, camera operation, lighting, and audio to editing, publishing, and performance optimization.

Whether I’m producing a corporate interview, covering a live event, developing branded content, or editing a social-first video, my goal is the same: create work that captures attention, communicates clearly, and gives audiences a reason to care.